Another usage area includes being able to identify a watch if it is stolen or lost. The other is to make it easier when selling them, as it makes it possible to know exactly which timepiece was sold. The first is to help the manufacturer keep track of its watches during production. The serial number has numerous purposes on a watch. Think of the serial number as a social security number for watches. The serial number is unique and only used for one watch by the manufacturer. The models are all enhanced with a silver-toned “Grande Tapisserie” dial and diamond-set bezels.Serial numbers are used on every single luxury timepiece. Four models are available in stainless steel and 18-carat pink gold to complement the other Royal Oak Selfwinding and Quartz collection. The Royal Oak Selfwinding model in 34 mm is made for smaller wrists. This April 2020, Audemars Piguet introduced a new iteration of the Royal Oak collection. Four years later in 1976, Audemars Piguet created a women’s Royal Oak version. The Royal Oak’s ultra-contemporary, durable design was meant to be worn every day, a watch for a new and more active lifestyle that was emerging with competitive sports in the ‘70s.
It overturned watchmaking norms with its steel case, octagonal bezel and “Tapisserie” dial. Most notably, the Royal Oak watch made its debut in 1972 as the world’s first luxury sports watch made in stainless steel. All watches are assembled and finished by hand and each collection has its own personality. Today, those timepieces are incredibly rare, each with a hand-engraved serial number.Īudemars Piguet remains a family owned company by its founding two families and production continues to take place in its birthplace of Switzerland.Īudemars Piguet has pushed the boundaries of smallest, thinnest and largest watch models and has experimented with unconventional designs since inception. Between 1892, when the first minute repeater wristwatch was sold, and 1965, Audemars Piguet created 550 complicated wristwatches.
They mastered intricate timepieces with pocket watches like the ultra-complicated Universelle from 1899 which featured a split-second chronograph, minute repeater, alarm, and calendar, making it one of the most complicated watches of its time.Īt the time, wristwatches were seen primarily as ladies’ jewelry and were difficult to produce due to the need to miniaturize its mechanical movements. They were never interested in mass-markets, even when large volume production became available, but remained committed to creating one-off complicated watches. The company still operates out of Switzerland.ĭedicated to their craft and traditional techniques, the two businessmen soon orchestrated and oversaw the entire production of watches. Audemars Piguet was born in the Vallee de Joux, an awe-inspiring region nestled in the Jura Mountains, north of Geneva.
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